About Vinasamex
Vinasamex., JSC is a premium global creator of natural ingredients and advanced botanical solutions, rooted in Vietnam’s rich biodiversity. We specialize in organic spices, essential oils, botanical extracts, and pharmaceutical-grade natural ingredients — developed through a fully integrated, traceable, and sustainable value chain. Bridging nature and science, we transform raw materials into high-value, functional solutions for the food & beverage, wellness, pharmaceutical, and flavor & fragrance industries, where quality, efficacy, and integrity are never compromised
With over 15 years of expertise in producing, processing, and exporting premium cinnamon and star anise, Vinasamex serves the world’s most demanding markets — including the US, Japan, South Korea, and Europe.
Today, our operations span 4 processing factories, 7,700+ hectares of certified organic cinnamon, star anise, spices farms, and direct partnerships with more than 4,000 farming households across key growing provinces: Lao Cai, Lang Son, Tuyen Quang, Thai Nguyen, and Quang Tri.
Our existing facilities operate across strategic locations in Tran Yen, Van Ban, Bao Thang in Lao Cai and Trang Dinh in Lang Son — ensuring full traceability from farm to export. Looking ahead, Vinasamex is expanding with a new 10-hectare factory in Quang Tri, located in Vietnam’s North Central Coast region, further strengthening our production capacity and supply chain resilience.
Mission
To build a regenerative, science-driven ecosystem where nature, human health, and business thrive in harmony. Vinasamex elevates natural ingredients into high-performance, value-added solutions — while empowering farming communities, preserving biodiversity, and advancing global standards in sustainability, traceability, and quality excellence.
Vision
- To become a globally trusted leader in premium natural ingredients and botanical innovations.
- To deliver multi-industry applications — from food & beverage and flavor & fragrance to wellness and pharmaceuticals.
- To redefine natural ingredients: not as commodities, but as high-value, science-backed solutions.
- To create lasting impact for people, communities, and the planet.
- To establish Vinasamex as a symbol of quality, transparency, and innovation — from Vietnam to the world.
Core Values
Sustainable Quality
Cinnamon and Star anise are cultivated, hand-harvested, and processed according to scientific processes from seedling to finished products, with strict control to achieve the highest quality in accordance with international standards.
High Prestige
With well-trained and experienced staff-workers, modern facilities and equipment of international standards help VINA SAMEX always put prestige on the top and becomes a trusted and reliable partner of customers.
Humanities Morality
With the motto of being a faithful companion with destitute farmers in the uplands, VINA SAMEX is committed to bring benefits and care for a warm life to each family, bring long – term development cooperation.
Mr. Nguyen Que Anh
- Chairman of Lang Son Star Anise Production, Processing and Trading Association; President of Vietnam Association of Cinnamon and Star anise.
- Involved in the cinnamon business for more than 20 years; years of experience in other electronics and equipment industries.
- Expertise & experience in manufacturing, processing and mastering modern techniques and factory production optimisation solutions.
Ms. Lisa Huyen
CEO of VINASAMEX., JSC since 2012, with extensive expertise in operating NGO projects, creating social impact, and empowering women.
Top 30 Outstanding Young Entrepreneurs – Red Star Award, Vietnam Young Entrepreneurs Association (2025).
Outstanding Vietnamese Woman Entrepreneur – "Golden Rose Award", VCCI (2025).
